Yesterday afternoon, when I was just sitting in front of computer and was doing my normal work, I got a ping from Praneeth on gtalk. It was just a normal “Hi” from him. But there was something about his status message that I found interesting. It said, “Three C’s of Indian News channels – Cricket, Cinema and Crime”. Looking at it I said to myself that it is so true. All the news these days on news channels can be classified into there the categories. A little thought on the same made me come up with my new improved five C’s of Indian news channels. Let me tell you more about it.
Number One – Cricket: India is a big fan of cricket, and so are our news channels. They can talk about cricket for hrs non-stop with out getting tired. I know that news channels are not supposed to get tired but then what is the point in talking about Indian cricket team’s victory or defeat for hours! I mean they can just mention it in the news and carry on with some other more important headline. I understand that in India there are a lot of sentiments attached to this sport, but what is the point in talking about cricket at length on news channel, when there are already dedicated sports channels discuss the game in detail. They will start praising the team or a particular player for his good performance in one match and the same team or the player will be abused badly if he does not perform well in the next match!!! How can they change their opinion so quickly…?? It’s incredible!
Number Two – Cinema: Bollywood – movies, actors, affairs, gossips, etc…, have never consumed less than an hour on our news channels. Amitabh Bachchan sneezing – as if he is infected with some alien virus from Mars and, we don’t catch cold! Abhishek Bachchan’s marriage was telecasted on almost all the news channels for about a week. Almost everyone was dying to get a sneak-peek into the Bachchan – Ash marriage. I Understand it’s a big news but I feel is not worth talking about for a week. Rakhi Sawanth crying in a episode of Big Boss was a news for two full days – and poor crying in our nation for hundred reasons become news for hardly few minutes. And the best part is that now we even have dedicated hours to talk about what is happening on the small screen, to discuss daily soaps – the never ending terror. Common not soaps atleast!
Number Three – Comedy: Thanks to Laughter Challenge and Laughter Champion serious that, our great news channels have more news now. Same dirty pervert and sick jokes again and again and again and again …… for hrs …. and again repeat telecast. Someone tell them that it’s not funny anymore but irritating!
Number Four – Creatures: I mean the animals and the news channel anchors. A lot of times one can find these news channels turning into Animal Planet. This shows that they are seriously newsless! They come up with some weird video clip for about forty seconds and repeat it till the time the tape gets scratches, and they show it as if it is some magic! “Aadmi ka dost bhaloo!” – “magharmach ke muh me aadmi ka sar!” – “Sheer ne hiran ka shikar kiya!” and goes on… One episode of “Ripley’s believe it or not” is equal to twenty four hrs news for our news channels or perhaps even more. That is the limit to which the content can be stretched on Hindi News Channels. On top of it the anchors of some special programs are themselves scary enough to make news! Why can’t they have a clean look on their face and talk in normal tone?
Number Five – Crime: I feel this is the most important C of all the five C’s that I have mentioned for a news channel to concentrate on, rather than wasting time on the rest four. By crime I mean all the activities that are suppose to be on a news channel, something that has to be conveyed to the audience and something that will make a difference to the audience when shown. This C is very well taken care of by all the news channels, which is because they are supposed to do that. No comments here.
I do not say that our news channels are not effective neither do I feel that a news channel should telecast something other than they are suppose to be. All that I want to say is that they should not at least make a stupid thing a Breaking News and show it for hrs. And neither should they stretch a small thing to an extent that it looses it meaning. I feel content of the news is not given much of importance these days. After all it is a profit making business and they need to show something all the time. But guys show something that worth being on a news channel.
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